Gucci has introduced a new concept – The Gucci Icon-Temporary store.   The Gucci Icon-Temporary store is a flash sneaker store that will travel the world starting this month.   The stores will open up for two to three weeks with the New York store opening today on Crosby Street in Manhattan.  Additional stores are set to pop-up in London, Berlin, Paris, Hong Kong and Tokyo.

Last night was the kick-off party with scores of celebrity in attendance including Mischa Barton, Evan Rachel Wood and Claire Daines.