Eddie Cibrian looks super sexy in his new ad campaign for Charisma where he is seen shirtless on a bed. Charisma is all about the bedding. Cibrian stated,

“Charisma bedding is so comfortable and luxurious, the only problem is that you don’t want to get out of bed in the morning, it feels so good. The products have an understated elegance to them and an attention to detail that I really appreciate,” Eddie said in a statement.

The campaign will be featured in the October issues of lifestyle magazines including Elle Decor and House Beautiful.

Check out the sexy video of Cibrian during the ad shoot after the jump!!