If there was any doubt about Kanye West and Kim Kardashian’s relationship being a pr stunt, friends of West are saying it’s the real thing.

West, who is close friends with Jay-Z’s is said to have found his own Beyonce. He has fallen “genuinely head over heels” for Kardashian, 31, with whom he was photographed out and about in NYC late last week.

“It’s not a PR stunt,” the source insists, “They’re perfect for each other. He thinks she’s his Beyonce!”

Also in this week’s US Magazine:

- Katy Perry has divorce regrets and wants Russell back

- Halle Berry is jealous

of Sandra Bullock

- Teen Mom Leah was pressured to wed