50 SHADES OF GREY HOLDS DOWN THE NUMBER ONE SPOT ON THE WEEKEND TOP TEN BOX OFFICE 2/22/15

By on February 23, 2015
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50 SHADES OF GREY HAS THE NUMBER ONE SPOT BOUND FOR THE SECOND WEEK IN A ROW, WHILE MCFARLAND USA CAN’T BREAK THE TOP THREE!

mcfarland_usa1. Fifty Shades of Grey/ Universal Wknd/$ 85.0 Total/$ 85.0
2. Kingsman: The Secret Service/Fox Wknd/$ 36.2 Total/$ 36.2
3. The SpongeBob Movie/Par Wknd/$ 31.7 Total/$ 94.8
4. McFarland, USA/Disney Wknd/$ 11.3 Total/$ 11.3
5. The Duff/LionsGate Wknd/$ 11.0 Total/$ 11.0
6. American Sniper/Warner Wknd/$ 9.7 Total/$ 319.6
7. Hot Tub Time Machine 2/Par Wknd/$ 5.8 Total/$ 5.8
8. Jupiter Ascending/Warner Wknd/$ 2.6 Total/$ 83.9
9. The Imitation Game/Weinstein Wknd/$ 2.6 Total/$ 83.9
10. Paddington/Weinstein Wknd/$ 2.3 Total/$ 67.7

IT’S IN THE BLOOD
Fifty Shades of Grey holds the number one spot so bad reviews be damned! The best thing about this film is appropriately enough its leading lady, Dakota Johnson, daughter of Don Johnson and Best Actress Nominee, Melanie Griffith and granddaughter of Tippi Hedren. But it’s more than nepotism. The career graveyard is filled with the children of the famous (do I have to bring up Oscar winner Kirk Douglas’ other son again?). It takes more and she’s got it. Based on a bad book, a screenplay that does little to improve it and a leading man focused on struggling with his accent than anything else, she does what she can to make a silk purse out of a sow’s ear and the fact she does as well as she does speaks volumes. In fact, it makes her look even more astonishing by comparison. Sometimes it’s better to be the best thing in a bad movie than the weakest thing in a good one. Doing this film was a smart move for her and passing on it was probably a mistake for Stephen Amell and Charlie Hunnam. Well, maybe no Hunnam as he’d still have accent problems, but from what I’ve been told, Amell is basically playing Christian Grey every week on Arrow.

SHOW HIM THE POUNDS!
Kingsman: The Secret Service holds onto the number two spot and as the preeminent Kingsman is Oscar winner for Best Actor, Colin Firth, in his first action movie, which is par the course for Oscar winners. Once you get the golden statue, you go get the real gold. We can call it the “Nicholas Cage effect.” He was all indie boy until winning Best Actor and he’s been a whore ever since.

WE’LL SEE WHAT STICKS
The SpongeBob Movie: Sponge Out of Water holds at number three followed by McFarland USA opening at number four and apparently there’s a film from Oscar Winning Director, Kevin Costner coming out every week now so if you don’t like the one last week, maybe you’ll like the one next week. But I sincerely doubt it.

NO OSCAR MENTIONS HERE
The Duff opens at number five and you know you’re getting old when you’re no longer interested in every high school movie that comes down the pike because you simply can’t relate any longer. Even when it’s Pygmalion story done again, you give it a pass.

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