Caitlyn Jenner’s Brilliant Media Campaign-She Answers 4 Questions from Fans
Caitlyn Jenner has been seen out and about since announcing her transition though she hasn’t said much outside of her interview with Diane Sawyer and then her Keeping Up With the Kardashians: About Bruce special. She will be receiving the Arthur Ashe Courage Award at the ESPY Awards though, as reported here,she will not be walking the red carpet or speaking to the media.
Despite some initial mocking before her transition was announced, Caitlyn’s transition has been met with an outpouring of support. However she has worked carefully to control what we see and what we hear, showing a media savvy similar to her ex, Kris Jenner. She has been seen at various LGBT events, recently attending one in NYC during the Gay Pride Parade. Just a few days ago she was pictured meeting her daughter Kendall Jenner for lunch along with Kendall’s friend, Hailey Baldwin.
She has been trailed whoever she goes by a crew filming her docuseries I Am Cait and while she has had prominent placement in the tabloids, there hasn’t been much said by her. In fact, there hasn’t been any behind the scenes reports coming from sources, a rarity for someone of Caitlyn’s stature.
We are finally hearing from Caitlyn and not through the typical leaked sources but from Caitlyn herself. She recently began a blog in which she plans on discussing the various lessons she’s learned throughout her transition. She has stated consistently that she hopes to help others through her own transition.
While she claims a desire to help it can’t be a coincidence that she has kept pretty quiet other than the well-publicized interview and, then again, the well-publicized About Bruce two-part special. Is answering fan questions on her blog a few short weeks before her docuseries airs a coincidence or a ploy to build the momentum?
Caitlyn wrote on her site that it crashed due to an overwhelming amount of questions sent to her. While saying she cannot respond to all of the questions she is touched by the outpouring of support. She then went on to respond to four questions that were sent in. Four.
She owes nobody answers to anything nor does she have a responsibility to be a spokesperson for transgender people though her savvy media presence is beginning to look more like someone building a brand than raising awareness. She faced criticism early on with some questioning whether her motives were altruistic or whether she was more like the Kardashians and cashing in.
Will she be more open after the airing of her docuseries or will we continue to see a tightly controlled media presence with more of Caitlyn Jenner, the brand? Let us know what you think here at Haveuheard.