Caitlyn Jenner Can’t Keep Up With the Kardashians-I Am Cait Sinks in Ratings

By on August 12, 2015

Caitlyn Jenner’s transition was one of the most talked about stories in entertainment. The tabloids were in hot pursuit of the former Olympian, all hoping to be the first to get the first picture of her out there. Her interview with Diane Sawyer was a ratings hit as well as the Keeping Up the Kardashians: About Bruce two-part special. I Am Cait was hyped and anticipated yet is sinking in the ratings. Why can’t Caitlyn Jenner keep up with the Kardashians?

I Am Cait premiered on E! bringing in 2.73 million viewers. Not exactly shabby in the ratings department though considering the hype those numbers seem slightly anemic. The ratings went down 47% for the second episode to 1.29 million viewers and then down again for the third episode to 1.20 million. So where are all of the viewers going?

Caitlyn’s docu-series has teased juicy tidbits attempting to draw in viewers. Viewers were led to believe that Cait’s dating or sexual orientation were going to be a major storyline or that a confrontation with Kim Kardashian was on the horizon over the Kardashian family’s perception that Caitlyn is bashing them though, other than the first episode, the show has been a little Kardashian-lite leading many to wonder if Caitlyn’s show lacks the explosive drama that the Kardashians bring to the table.


The second episode touched upon some very important issues for the trans community though started to feel more like a public service announcement than a reality show, something that is not translating into a ratings bonanza for the highly anticipated show. Caitlyn’s struggle to understand the issues facing the trans community feels very real and there are times that you have to wonder if maybe she’s taking on too much. She has faced criticism from some in the trans community because of her privilege and focus on looks, something she appears to take seriously when meeting with the Human Rights Campaign and even visiting a family of a trans teen who committed suicide.

Is that not enough drama for people or is the subject matter not mindless enough? Were viewers looking for more of an extension of what they were used to with Keeping Up With the Kardashians? Were they hoping for more of Caitlyn shopping and doing photo shoots instead of real issues affecting the trans community? The ratings seem to indicate that.

Caitlyn Jenner has acknowledged her privilege and activists have expressed that the experience of transitioning can be different for everyone. Caitlyn Jenner’s desire to shine light on important issues is very clear. She believed she had the power of media behind her and wanted to use it to help people but the ratings are telling a different story.

What do you think is behind I Am Cait‘s sinking ratings? Have people grown bored with Caitlyn Jenner or is America still not ready for a closer look at the transgender community? Let us know what you think here at Haveuheard.

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