Hervé Léger Director: Brand Not For the Old, Voluptuous or Lesbians
The bandage dress, made famous by shapely models and starlets, is not for lesbians or the voluptuous says Hervé Léger Managing Director, Patrick Couderc. He shared his thoughts about women and fashion creating outrage for some who believe his words are proof that body shaming and fashion are one and the same.
Couderc told The Daily Mail that “voluptuous” women, those with “very prominent hips and a very flat chest,” and lesbians preferring to be “butch and leisurely” should leave the bandage dress to those who’ve got something to flaunt. Oh, but not if you’re older. Forget 50 being the new 30. Couderc believes older women don’t got it like that either. Forgetting his brand caters to women he starts out saying “you women have a lot of problems,” before continuing to be sure there is no misunderstanding what he said:
Yes, you have a 12th of an inch around our stomach, it’s not really a disaster, and what your not noticing is that your cleavage is about two inches too low because you’re 55 and it’s time that you should not display everything like you’re 23.
Couderc also took aim at lesbians stating:
If you’re a committed lesbian and you’re wearing trousers all your life, you won’t want to buy a Leger dress. Lesbians would want to be rather butch and leisurely.
The Hervé Léger head also threw shade at reality stars who favor his line saying:
You can be a victim of your success.
Courderc added that he refuses to free dresses to celebrities he deems classless.
He didn’t stop there also advising women against wearing underwear that is too small because “the knicker line cuts through the flesh and goes through the other side of the dress,” creating an ugly and “visibly panty line,” ruining the illusion of the bandage dress and any other fashion choice.
Comedian Margaret Cho is one of the more famous faces outraged over Couderc’s statements. She is calling for a boycott of the brand recalling her own discomfort while shopping:
I remember being in a shop in the 90s called ‘horn’ and a dress being PULLED from my hands-they said THAT’S TOO SMALL YOU’LL RIP IT!
Officials at BCBGMAXAZRIA Group which owns Hervé Léger insisted that Couderc’s comments were “shocking” and “appalling” and stated that he is not a spokesperson for the brand. He may not be a spokesperson but as the head, his words have an impact.
What do you think of Patrick Coudrec telling women they are too fat, too old, or the wrong orientation to wear his dresses? Is he right? Is the bandage dress only for the young and incredibly fit? But what about lesbians? Can’t they love fashion and women?
Let us know what you think here at Haveuheard.