Jessica Alba’s Honest Company Being Sued For Deception- What Did the Actress Do Wrong?

By on September 4, 2015
Screen Shot 2015-09-04 at 5.12.50 PM

Screen Shot 2015-09-04 at 5.12.50 PM

Jessica Alba’s Honest Company is in hot water right now for alleged deception. The company, known for being extremely pure and natural and having the cutest freaking diapers in the world, is largely sold at Target and has only added to Alba’s wealth. However, not everyone is a fan of the company, named for her two daughters. It seems as though the commodity, worth a billion dollars at the moment (estimation), has been selling sunscreen and other products that has been “deceptive,” according to legal papers filed by a consumer and obtained by E!. Jonathan D. Rubin is saying that Jessica Alba’s company is completely dishonest in their marketing and he is citing that the products have nothing natural in them and furthermore are “ineffective.” That is a pretty hefty claim to make against an extremely well-known brand and celebrity who owns it, which could be why the claim has been made.

In the lawsuit, Rubin alleges this: “Based on Honest’s representations that the Products were natural, [Rubin] and the Class paid a premium for the Products over comparable products that did not purport to be natural. Instead of receiving products that were natural, [Rubin] and the Class received the Products, which, contrary to Honest’s representations, contained synthetic ingredients.” Rubin and his group are seeking five million plus in damages. And he is not the first one to complain about the Honest Company and their “natural” way. In the middle of Summer, several consumers came out about the SPF 30 sunscreen and claimed that they faced damaging sunburns. According to Costco’s website, one reviewer had this to say: “My entire family got a sunburn even though we applied multiple times throughout the day. This was the first sunburn for my children which is so disappointing.”

Seeing that it is aimed at families, having this negativity could ruin the company and see their demise. As for the Honest Company? They sent a statement to E! which had this to say: 

“The Honest Company is committed to providing safe and effective products and take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). We stand behind the safety and efficacy of this product.”

Are any of you Honest Company users and if so, what do you think of their products? Can the company rebound from such negativity? Let us know what you think!

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