Beyonce Launches Fashion Line, Sasha Fierce
Beyoncé and Tina Knowles are launching a new junior apparel label, Sasha Fierce for Deréon.
Photos from WWD.com
The collection, which is inspired by Beyoncé’s alter-ego, Sasha Fierce includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. The line has been picked up by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds.
The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”
Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.
“She definitely tells me what she likes and what she doesn’t. It was her suggestion to line the rips of the jeans with the mesh and lace,” she said. “It makes the jeans look really different from what’s out there.”
What do you think – will you be purchasing Beyonce’s, Sasha Fierce clothing??
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