Gwyneth Paltrow was featured on her company’s Instagram on Sunday to model new winter items.
The Shakespeare in Love actress, 50, looked radiant as she posed in a cream-colored sweater for Goop, her lifestyle and beauty brand after her company lost £1.4 million in revenue at her London store.
She sat on an orange background with her legs crossed as she smiled for the camera in the sweater and a pair of sherpa slippers.
Classic beauty: Gwyneth Paltrow looked comfortable and stunning while modeling for her wellness brand Goop
The blonde beauty sported a pair of scrunched-up white socks with her slippers and a pair of white shorts.
One pose she oped for was placing her head in her hand and having her lifted knee to support her elbow as she smiled softly into the camera.
She also added a shot of her straightened hair as she turned to flaunt the back of the sweater.
The particular sweater she modeled is on the Goop website under Heddi Tipped Round-Sleeve Sweater and is being sold for $595.
Cozy: The 50-year-old actress wore a cream-colored sweater from her winter collection paired with sherpa slippers and white shorts
Blonde beauty: The Iron Man actress turned from the cameras to show off the back of the Heddi Tipped Round-Sleeve Sweater which is sold for $595
One of the shops from Gwyneth’s wellness brand, which she started in 2008 as a weekly newsletter, closed its doors for good on Sunday.
Goop became famed for offbeat products such as psychic vampire repellent spray, sex dust, and the notorious vagina-scented candle.
It has since developed into an internationally recognized brand, with the Hollywood actress opening her first UK store in London’s affluent Notting Hill in 2019.
Soon after, the shop was forced to close down due to the coronavirus pandemic in 2020.
Entrepreneur: The beauty had to permanently close the London branch of Goop recently. It has been temporarily closed since the coronavirus pandemic in 2020
Loss: The store plunged into the red in the UK, losing £1.4million in revenue
Since then, it has remained closed, suffering a substantial loss of earnings in the process.
Several weeks ago, it was reported that the company had plunged into the red in the UK, losing £1.4million in revenue, reported The Mirror.
While the brand’s British store is permanently closed, Goop continues to sell its products in shops across the United States, Canada, and France.
Speaking to The Hollywood Reporter in 2017, the Iron Man actress challenged the brand’s critics while admitting her celebrity status has aided its success.
Goop girl: The Emma star started the company in 2008 as a weekly newsletter and it later became famed for offbeat products such as psychic vampire repellent spray, sex dust, and the notorious vagina-scented candle; seen at the Goop Lab Special Screening in 2020
Staying healthy: Before it closed, the Hollywood actress opened the first UK store in London’s affluent Notting Hill in 2019
She said: ‘I’m interested in criticism based on fact, not on projections. If you want to f*** with me, bring your A game.
‘I don’t know many young entrepreneurs who can call [Disney CEO] Bob Iger, [Facebook COO] Sheryl Sandberg, or [Airbnb founder] Brian Chesky, and they are kind enough to waste a little bit of their day to help me.’
Gwyneth went on to say: ‘So in that respect, my celebrity has been a huge asset.’
Stylish: Goop continues to sell its products in shops across the United States, Canada, and France