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Kourtney Kardashian rode a bicycle barefoot in the desert to promote her latest venture Saturday.

The 43-year-old was front and center in a video promoting her new business, Lemme, on Instagram. 

The Kardashians star was styled youthfully in a pair of sparkly aquamarine pants, a silky chartreuse wrap and a sunflower yellow camisole. 

Front and center: Kourtney Kardashian 43, was front and center in a video promoting her new business, Lemme, on Instagram Saturday. The Kardashians star was styled youthfully  in a sparkly outfit

Kourtney’s makeup included bold green and blue eye shadow and her hair was in a messy apocalyptic style updo as she road a pink bicycle without any shoes in the desert. 

The video didn’t focus on any products, but did give a glimpse of her enormous diamond engagement ring, which is estimated to be between 10 and 12 carats.

Closeups of the reality star’s toes revealed that each was painted pink and the word ‘lemme’ was stenciled on the big toe.

Barefoot: The reality star rode a bicycle barefoot in the desert to promote her latest venture in a flashy video promotion 

Products: The video didn’t focus on any products, but did give a glimpse of her enormous diamond engagement ring,  and pink polished nails on her hands a feet

A visit to the Lemme website doesn’t reveal much either, but it does ask ‘hey, lemme get your email… now let me slide into your dms,’ as it requests information about potential customers phone numbers. 

Documents obtained by The U.S. Sun reveal that the Keeping Up with the Kardashians stay filed a trademark for Lemme on February 19, 2022.

The documents indicate the company will produce ‘bags, purses, totes, wallets, clutches and clothing.’

Bold: Kourtney’s makeup included bold green and blue eye shadow and her hair was in a messy apocalyptic style updo

Other categories included in the trademark are listed as ‘games, toys and sporting goods.’

Kourtney posed in a photo promoting Lemme on social media Thursday writing ‘You’re gonna want to sit down for this…notifications on please,’ and ‘5 years in the making.’

Simon Huck, 38, of Command Entertainment Group and Kourtney’s longtime friend responded,’ Been waiting for this.’

Products: Trademark documents obtained by The U.S. Sun reveal Lemme will produce ‘bags, purses, totes, wallets, clutches and clothing,’ as well as ‘games, toys and sporting goods’

The Sun reported the Poosh founder recruited the public relations specialist to help champion the new brand. 

The Lemme Instagram account has attracted more than 81 thousand followers since it was created Wednesday. 

Posts indicated the new brand will launch September 27. 

Lemme: The company is set to launch September 27, according to the Lemme Instagram page