Swedish Singer Loreen Wins Eurovision Song Contest For A 2nd Time With Her Power Ballad Tattoo

LIVERPOOL, England (AP) — Swedish singer Loreen won the Eurovision Song Contest on Saturday night with her power ballad “Tattoo,” at a colorful, eclectic music competition clouded for a second year running by the war in Ukraine.

The diva from Stockholm beat acts from 25 other countries to take the continent’s pop crown at the competition in Liverpool. Finnish singer Käärijä was second in a close-fought battle of the Nordic neighbors.

Loreen previously won Eurovision in 2012 and is only the second performer to take the prize twice, after Ireland’s Johnny Logan in the 1980s.

Britain hosted Eurovision this year on behalf of Ukraine, which won last year but couldn’t take up its right to hold the contest because of the war. Air raid sirens sounded across Ukraine as the contest was underway.

Under the slogan “united by music,” Eurovision final fused the soul of English port city that birthed The Beatles with the spirit of war-battered Ukraine.

The sights and sounds of Ukraine ran through the show, starting with an opening film that showed 2022 Eurovision winners Kalush Orchestra singing and dancing in the Kyiv subway, with the tune picked up by musicians in the U.K. — including Kate, Princess of Wales, shown playing the piano.

The folk-rap band itself then emerged onstage in the Liverpool Arena on a giant pair of outstretched hands, accompanied by massed drummers.

Contestants from the 26 finalist nations entered the arena in an Olympics-style flag parade, accompanied by live performances from Ukrainian acts including Go A, Jamala, Tina Karol and Verka Serduchka — all past Eurovision competitors.

Now in its 67th year, Eurovision bills itself as the world’s biggest music contest — an Olympiad of party-friendly pop. Competitors each have three minutes to meld catchy tunes and eye-popping spectacle into performances capable of winning the hearts of millions of viewers.

Loreen had been the bookies’ favorite and won by far the most votes from professional juries in Eurovision’s complex voting system. She faced a close challenge from Käärijä, who won the public vote. He is a performer with Energizer bunny energy and a lurid green bolero top who goes from metal growler to sweet crooner on party anthem “Cha Cha Cha.” The infectious song got one of the biggest sinaglong crowd reactions of the night.

Italy’s Marco Mengoni also had a strong following for “Due Vite” (Two Lives), a seductive ballad with enigmatic lyrics.

Italy entrant Marco Mengoni performing in the grand final for the Eurovision Song Contest final at the M&S Bank Arena in Liverpool. Picture date: Saturday May 13, 2023. (Photo by Aaron Chown/PA Images via Getty Images)
Italy entrant Marco Mengoni performing in the grand final for the Eurovision Song Contest final at the M&S Bank Arena in Liverpool. Picture date: Saturday May 13, 2023. (Photo by Aaron Chown/PA Images via Getty Images)

Aaron Chown – PA Images via Getty Images

Austrian duo Teya & Salena was first to perform with “Who the Hell is Edgar?” — a daffy satirical ode to Edgar Allen Poe that also slams the meagre royalties musicians earn from streaming services.

After that, the varied tastes of the continent were on display: the cabaret-style singing of Portugal’s Mimicat; the Britney-esque power pop of Poland’s Blanka; echoes of Edith Piaf from La Zarra for France; smoldering balladry from Cyprus’ entry, Andrew Lambrou.

Rock was unusually well represented this year at a contest that tends to favor perky pop. Australia’s Voyager evoked head-banging 80s stadium rock on “Promise,” while Slovenia’s Joker Out, Germany’s Lord of the Lost were also guitar-crunching entries.

An offbeat contender was antiwar rock opera “Mama ŠČ!” by Croatia’s Let 3, who mock militarist dictators amid Monty Pythonesque imagery before stripping down to their underpants onstage.

Electronica duo Tvorrchi paid tribute to Ukraine’s resilience on “Heart of Steel.”

Muller, for Britain, drew the unenviable final performance slot of the night with her jaunty breakup anthem “I Wrote a Song.” She came in second to last place — but at least avoided the humiliation of getting “nul points” — zero points.

While votes were cast and counted, Sam Ryder, last year’s runner-up for Britain, performed his new single “Mountain,” accompanied by Queen drummer Roger Taylor. A “Liverpool Songbook” segment featured past Eurovision stars performing songs from the city, including John Lennon’s “Imagine,” “You Spin Me Round (Like a Record)” by Dead or Alive and the unofficial civic anthem “You’ll Never Walk Alone” — with the audience joining in, as a tribute to both Liverpool and Ukraine.

About 6,000 fans watched the show inside the arena, and tens of thousands more at a Liverpool fan zone and at big-screen events across the U.K. The global television audience has been estimated at 160 million.

Under spring sunshine, fans flocked in their thousands to city’s dockside area — now a vast party zone — near the contest venue ahead of the contest. Many were draped in flags of their favored nations or dressed as their favorite acts.

“Just to come down and see people from all different nationalities, all different cultures — it’s good fun,” said Australia fan Martin Troedel, sporting a kangaroo on his hat.“Frankly there’s some quite odd acts, which is what I love about it. You never know what to expect.”

Liverpool has embraced Eurovision, and Ukraine, with businesses across the city flying Ukrainian flags and a program of cultural events introducing locals to the art, music and food of the eastern European country.

But organizers said they turned down a request by President Volodymyr Zelenskyy to make a video address. The European Broadcasting Union said that would breach “the nonpolitical nature of the event.”

Founded in 1956, Eurovision is a European cultural institution that has produced breakout stars — ABBA and Celine Dion are both past winners – alongside performers whose careers sank without a trace.

In recent years, it has once again become a platform that can launch stars. Italian rock band Måneskin, who won in 2021, have played major U.S. festivals and opened for the Rolling Stones on tour. Sam Ryder has had a No. 1 album and performed at the Glastonbury festival.

“ABBA did it in the 1970s, then it went quiet and it wasn’t quite seen as the launchpad it is now,” said Steve Holden, host of the official Eurovision Song Contest podcast. “Now, the music industry, the world, knows that if you appear at Eurovision, you could be in for a great thing.”