While Justin Bieber is a teen idol whose major market is girls, girls of all ages – from young to tween age, Bieber knows who the tweens have to go to buy his products – Daddy.

Justin Bieber‘s latest video for his fragrance “Someday” is aimed at all of the dads out there.  Bieber tells the dads that he feels like they “got off on the wrong foot”.  He says he gets it since he is a “huge megastar, I’ve got a full head of hair – I get it”.

Bieber appeals to dad’s emotions saying,

“It could be worse…remember when you were that age?” he asks. “exactly.”

“So next time you hear her scream my name, relax. It’s better than hearing her scream ‘Joey’ who lives next door,” he points out. “Am I right?”